Recruitment Marketing

What is Recruitment Marketing?

Recruitment today is very different from recruiting in the past, and recruiters now need to start thinking like modern digital marketers and consider candidates more like customers.

Recruitment Marketing to put it quite simply, is the newest concept in talent acquisition that utilises inbound marketing strategy and technology to attract, engage and nurture talent before they apply for a position, with the concept of building a talent pool (lead generation) and converting candidates into applicants (customers).

Recruitment Marketing must not be confused with an Applicant Tracking System (ATS), employer branding or only having a career website. Both employer branding and a career website are an important part of marketing, however Recruitment Marketing utilises a variety of different digital channels and methods at the one time to achieve the overall goal.
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Marketing Recruitment Agency Sydney

As the #1 independent marketing recruitment agency Sydney has to offer, we’ve made it our aim to provide marketing recruitment solutions that are second to none, delivered in a friendly yet professional manner. 

Our business is based on over 15 years’ experience in the recruitment industry, and our specialist marketing recruiters have both the recruiting and marketing expertise and knowledge needed to deliver effective marketing staffing Sydney-wide. 

Marketing recruitment solutions that will ensure your business remains competitive

At Indigo HR, we understand how important it is to get your marketing right. And that’s why our marketing recruitment agency works tirelessly to ensure that you get the marketing staff you need. Whether you need event marketing staff or social media specialists, we’ll find the best staff possible in order to help your business grow. 

We combine our in-depth knowledge of the marketing industry with our extensive experience of recruiting to deliver cost-effective recruitment strategies that guarantee high calibre candidates for your marketing positions. 

This means, you’ll get all the advice and guidance necessary to attract the marketing professionals you need, together with innovative solutions to help turn them into high performers once in position. 

Our marketing vacancies attract the best marketing professionals in the business

If you’re looking to fill marketing vacancies in Sydney, it’s time to book a FREE initial consultation with Indigo HR. During our 45 minute meeting we’ll review your business and staffing requirements, and offer you guidance and advice on how to attract the finest marketing professionals. 

In the meantime, check out our FREE resources, including a recruitment interview guide, induction checklist and guide to performance reviews on our website, or sign up for our newsletter which offers further resources, tips and any new additions or amendments to HR legislation. 

Looking for a new position in marketing? 

For marketing professionals who are looking for a new challenge or opportunity, simply register with Indigo HR, upload your resume or CV, and sign up for alerts to ensure you hear about all the latest marketing vacancies as they are posted. 

You can also keep up-to-date with all the latest information and details of new vacancies by connecting via Twitter, Facebook, Google+ and LinkedIn. 

Contact Indigo HR now for further information about our marketing recruitment solutions 

If you’d like to know more about finding new marketing staff, or you’d like to discuss any of the marketing opportunities we have available, call into one of our offices and speak to one of our friendly team, call 1300 826 136 or email

We’ll be happy to arrange an appointment with one of our professional marketing recruitment staff to discuss your needs.

Indigo HR is Australia’s leading HR recruitment agency. We specialise in HR consulting, sales recruitment, HR training, marketing recruitment, legal recruitment and digital recruitment.
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Recruitment Marketing Platform

Our Recruitment Marketing Platform is an all-in-one marketing software platform for the recruitment industry.

The Recruitment Marketing Platform provides powerful marketing tools all in the one location.


Transfer your company website or create a Career Website. Increase brand awareness, culture and employee value proposition


Create new or import contact lists. Segment your contacts into Candidate Personas and Client Personas. Make phone calls direct to candidates and clients.


Research high traffic keywords and then optimise your blogs, landing pages and website with as-you-type SEO suggestions. Measure your impact with integrated tracking.


Gain insight into your entire funnel to see which marketing assets are working the best and to show how marketing impacts the bottom line.


Publish relevant engaging conversion optimised content that speed up creation, keep formatting consistent and make it easy to optimise the search. Develop blog content to Candidate and Client Personas.

Landing Pages

Launch landing pages that look perfect across all devices. Use landing pages to promote client companies, attract talent into the funnel, build reputation. Add forms for completion and automatically change content based on who’s viewing the page.

Calls To Action

Design CTAs that candidates and clients can’t help but click. Know who clicks which CTA’s and measure performance to optimise click through rates over time.

Lead Management

Assess each candidate or client’s information and see every interaction you’ve already had. Use the data to create hyper-targeted compaigns that close more deals.


Create stunning email templates, automatically personalise subject lines and content for each candidate and client. Run A/B tests to improve open rate and click through.

Social Media

Monitor relevant candidate and client conversations, track engagements automatically and schedule your social posts to be published when the right people will see them.

Marketing Automation

Let your candidates find their own path in becoming an applicant. With marketing automation, you can use each leads behavior to tailor emails, content and offers.


Track the ROI of your Facebook, Adwords and Linkedin Advertising with precision and accuracy and stop struggling to justify your paid ad spend.